Yili Asian Games Ink Promotional Film

Project Details

Commissioned by UoU, Hidden Sentence contributed to the Zhang Yufei segment of Yili's Asian Games ink-style promotional film. The work combines ink-wash visual language with the spirit of the Asian Games, dynamically reimagining the Yili milk carton as a moving image. The segment strengthens the motion and flow of the ink-wash milk carton, giving the frame more speed, rhythm and visual tension while carrying energetic brand wishes for the Asian Games.

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